Lifestyle » Vol. 29

Yu-Be, Japan’s Best-Kept Secret

Yu-Be Introduces Their Moisturizing Cream for Beautiful Skin from Head to Toe

By Helen Millerstyle-and-beauty-japans-best-kept-secret

There are certain essentials that are time-tested and bound to find their way in every woman’s bathroom, vanity or purse: a classic lipstick, super-hold hair spray and, of course, a bottle of silky lotion. Yu-Be, known as “Japan’s best-kept skincare secret,” is proud to introduce its Moisturizing Skin Cream. Whether treating issues such as eczema and psoriasis or looking to relieve dry skin, customers will be delighted with Yu-Be’s unique formula and long-lasting effects.

Yu-Be sets itself apart from other skincare companies by using a concentrated glycerin-based formula rather than watering down their product for efficiency purposes. Glycerin allows the cream to absorb instantly and last for hours, without constant re-application. With Vitamin E, Vitamin B2 and the soothing effects of camphor, Yu-Be helps hydrate and sooth severely dry skin. The non-greasy formula is also ideal for healing split cuticles and smoothing rough, cracked and dry skin on hands, elbows, knees and feet.

The combination of ingredients used to create Yu-Be’s Moisturizing Skin Cream results in a product that not only soothes irritation, but also stimulates blood circulation to improve the overall health of your skin. Available in a 1.25 oz. tube retailing for $16 at Sephora nationwide and a 2.5 oz. jar retailing for $25 at, the Moisturizing Skin Cream is perfect on-the-go and is TSA approved for your carry-on. The entire line of Yu-Be products can be purchased at, and nationwide at all Whole Foods locations.

Invented by Japanese pharmacist Yoshikiyo Nowatari, Yu-Be prides itself on its reputation as the #1 selling medicated, vitamin-enriched cream on the market. Since 1957, the company has dedicated itself to providing petrolatum-free, fragrance-free, non-artificially colored products for every inch of your skin ~ making all of their lotions and creams safe for the entire family.

Please visit for additional product information.

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