Style & Beauty » Vol. 38

Women’s underwear brand celebrates real women

If you feel like it’s time to get real, check out the Real Women Campaign by Knix Wear. The iconic campaign features Knix Wear customers who range from 2-14. The eight real women ~ with real curves ~ pose as models in Knix Wear underwear and provide feedback as to why Knix Wear is their chosen brand.

The start-up women’s underwear brand, celebrated for its approach to practical issues without sacrificing sexiness, believes that women of all shapes and sizes should have options of high-tech, protective, beautifully discreet underwear.

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The idea for the campaign started when Knix Wear began receiving feedback from their customers through the success of its crowdfunding campaign.

“We really value the voices of our customers and realized we needed to offer additional sizes and introduced a XXL, which are now some of the top sellers,” said founder and CEO Joanna Griffiths. “Due to the success of the size expansion, we plan to introduce additional plus sizes, as well as XS, in the near future.”

The campaign instills a message of loving and accepting all women’s bodies and aims to help them find the right size and style of underwear for their body and lifestyle.

The Canadian based company’s mission is to provide a product that works for all lifestyles, without compromising style. Knix Wear consists of three different product lines: Knix, the everyday seamless underwear, FitKnix, the ultimate workout underwear, and Knixy, the all-day lace collection.

For more information, visit knixwear.com.

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