Vichy LiftActiv CxP Serum
Bring Back Your Skin’s Radiance
By Lynn N. Capri
As skin changes after the age of 40, it begins to lose firmness and elasticity, causing wrinkles to become deeper and more prominent, leaving skin lackluster and dull. Realizing that delivering therapeutic active ingredients over an extended period of time was the key to combating these issues, Vichy opened a new path in skin care by formulating the LiftActiv CxP line with continuous release Vitamin C. Now, Vichy’s newest anti-aging innovation, LiftActiv CxP Total Serum, offers a complete solution to all of the major anti-aging concerns cited by women aged 40+: wrinkles, loss of firmness and lack of radiance. Within one minute of application skin becomes smoother, firmer and instantly radiant. 
LiftActiv CxP Total Serum combines Vitamin C, a powerful antioxidant, with Monosaccharide R, a sugar molecule that identifies and attaches to the receptors of fibroblasts like a micro-magnet. As a result, Vitamin C is released directly into the fibroblasts for a powerful cellular action that stimulates cell proliferation. This unique combination of Vitamin C and Monosaccharide R is clinically proven to be twice as effective as Vitamin C alone.
A clinical study on 40 women show a 33% increase in skin firmness in just 4 hours and an 18% reduction in wrinkle depth 1 month after using LiftActiv CxP Total Serum.
Thanks to Vichy’s continued advancement in formulation technology, LiftActiv CxP Total Serum has a unique texture that enables the efficacy of a gel and the nourishment and comfort of a cream. It also contains micro-pigments and mother-of-pearl to provide instant radiance. Use alone, or under your moisturizer, morning and night.
LiftActiv CxP Total Serum, $41, 1.0 FL. OZ, is available at CVS/pharmacy, Longs Drugs, Rite Aid and Duane Reade as well as at www.vichyusa.com.