By Rick Garner

Just in time for fall, Shock Top Belgian White will be adding to its family with the launch of Shock Top Pumpkin Wheat, the brand’s first seasonal offering, as well as a Shock Top Variety Pack, the brand’s first sampler pack that will also highlight Shock Top Raspberry Wheat, which launched earlier in the year.

Available through January 2012, Shock Top Pumpkin Wheat is a traditional Belgian-style wheat ale brewed with ripe pumpkins and a variety of autumnal spices, including nutmeg, cinnamon and cloves, for a refreshingly smooth beer with a deep amber color that captures the flavors of fall.  With a 5.2% ABV, Pumpkin Wheat will be sold nationwide in six-packs of 12-ounce bottles and on draught.

You can also now look for Shock Top’s first variety pack, which features four bottles each of Shock Top Belgian White, Shock Top Raspberry Wheat and Shock Top Pumpkin Wheat.  Sold nationwide, the 12-pack samplers will be available through the end of the year.

“The Shock Top family’s popularity just continues to grow – up nearly 77% in the first half of the year, and we want to keep bringing new offerings,” said Paul Byrne, brand manager for Shock Top.  “We’ve already expanded the family this year to include new styles and packages, and we’re excited about new opportunities for the brand in 2012.”

Earlier this year, Shock Top Belgian White rolled out its first extension with Shock Top Raspberry Wheat, available nationwide on draught and in six-packs of 12-ounce bottles.  Shock Top Belgian White also introduced 12-ounce aluminum cans and 22-ounce bottles to its packaging line-up, to provide even more options for Shock Top fans to enjoy their favorite Belgian-style wheat ale, whatever the occasion.

Shock Top Belgian White is an award-winning Belgian-style unfiltered wheat ale, with a naturally cloudy and light golden color.  It is brewed with orange, lemon and lime peels and coriander, giving it a refreshing, smooth taste and a citrusy aroma.

Visit www.shocktopbeer.com for more information, including a store locator and recipes.

This entry was posted on Thursday, October 20th, 2011 at 10:47 am and is filed under Current Issue, Dining, Style & Beauty, Vol. 24. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.