Style & Beauty » Vol. 27

LiftActiv with Rhamnose 5% Vichy’s New Anti-aging Innovation

By Lynn N. Capri

At the recent World Congress of Dermatology in Seoul, Korea, a gathering of the leading dermatologists from around the world, Vichy Laboratoires presented its highly anticipated findings on the skin aging process that will radically change the way we look at anti-aging skincare.

liftactivedermsource003_00-copyThe culmination of more than ten years of scientific exploration, Vichy has uncovered the function of a thin layer of cells called the papillary dermis, or the Derm Source. Located immediately below the epidermis, this layer is responsible for driving skin rejuvenation processes of both the dermis and epidermis, including collagen and elastin production. Over time, the function of the Derm Source slows, leading to visible signs of aging: wrinkles, sagging and a loss of firmness.

This breakthrough understanding of the skin aging process has led to the development of a new anti-aging range that works to minimize the signs of aging by directly targeting the source of skin rejuvenation.

Vichy’s new anti-aging range features Rhamnose, a naturally derived plant extract that has been proven to stimulate Derm Source activity, leading to rejuvenation of the dermis and epidermis simultaneously.

With a five percent concentration of Rhamnose, Vichy’s new formulation is proven to reduce the appearance of the most common facial wrinkles: forehead, crow’s-feet, under-eye, and glabellar (between the eyebrows) starting in just two weeks. Overall skin tone and texture also begin to improve starting after just four days of use.

• VICHY LIFTACTIV WITH RHAMNOSE 5% DAY ~ Dry: This daytime formulation, enriched with shea butter to improve comfort without excess heaviness, visibly reduces wrinkles while also providing 24-hour hydration. After two weeks of use, smoothness, luminosity, firmness and overall youthful appearance are improved.

• VICHY LIFTACTIV WITH RHAMNOSE 5% DAY ~ Normal-Combination: This daytime formulation is enriched with silica delivers a matte finish while visibly reducing wrinkles while also providing 24-hour hydration. After two weeks of use, smoothness, luminosity, firmness and overall youthful appearance are improved.

• VICHY LIFTACTIV WITH RHAMNOSE 5% NIGHT: This night formulation immediately improves hydration, radiance, softness, comfort and suppleness, with improved firmness and elasticity in four hours. Visible wrinkle reduction starts after two weeks of use, and after eight weeks, a reduction of up to 20 percent** of key facial wrinkles: forehead and crow’s feet, can be seen. A gentle, patented exfoliant helps boosts the skin’s natural regenerative process allowing for smoother, refreshed skin in the morning.

All three formulas have been tested on sensitive skin under dermatological control and are suitable for intolerant skin. The active textures create an experience that makes these formulas as comfortable as they are effective. Wrinkles visibly reduced. Skin firmed. Youthfulness restored.

Vichy LiftActiv with Rhamnose 5% products are available at CVS/Pharmacy, Duane Reade, Walgreens and online at www.vichyusa.com.

*with continued use.
**Objective measurements on 49 subjects

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