Jolee’s Boutique® and French General Elevate the Art of Crafting
By Elise French
Jolee’s Boutique®, a leading brand of intricately crafted embellishments, has partnered with French General, a Los Angeles-based boutique that specializes in French fabrics, buttons and other baubles, to design a collection with vintage notions and old world charm. The line provides the feel of retreating into a French haberdashery as it melds French General’s South-of-France style with Jolee’s Boutique hallmarks. Offerings include:
• Adhesive-backed fabric sheets
• Ribbon borders
• Metal embellishments
• Ephemera and Notion kits
• Paper tags with twine
“The collection is the best of all the vintage treasures found in French General,” says Kaari Meng, owner of French General and author of several books, including French Inspired Home. “The old bits of paper, textiles and all of the antique notions have been reproduced to create a charming line of paper crafting materials. I hope crafters enjoy working with the line of paper goods as much as we enjoyed designing it!”
This line is available now at www.eksuccessbrands.com/FGvideo and at Michaels stores, with an MSRP of $2.20 to $29.99.
Jolee’s Boutique stickers are intricately crafted dimensional embellishments that evoke popular pastimes, sentiments, celebrations and memories. Designs are crafted by hand using mixed materials and various treatments. Jolee’s Boutique is a brand within EKSuccess Brands.