Pamper Your Face Like Celebrities Do!

By Ellie Gant

emerginC skin care, a trusted cosmeceutical line used by an A-list celebrity clientele (think Jennifer Aniston, Halle Berry, Sandra Bullock and Matt Damon) and influential spas including Miraval, the Wynn and Qua at Caesar’s Palace, Las Vegas, is re-launching its product collection with a purist’s eye on the environment. The brand is taking a comprehensive approach to greening by both revamping its packaging and reformulating each product, making it one of the first cosmeceutical lines to remove all parabens and reduce petro-chemicals.

emerginC’s new variety of cleansers, toners, masks, creams, serums, scrubs, peels, gels, and infusion capsules are packaged in environmentally conscious paper that employs a printing process using vegetable-based ink. Inside each bottle, the reformulated concentrations contain no synthetic fragrances or dyes and new powerful botanical ingredients to create a naturally potent line that is better for skin and better for the planet.
World-famous for its Vitamin C serum, one of the line’s most important transformations is an upgrade to a superior form of vitamin C containing the ingredient Stay C-50. The remarkable complex strengthens the skin by blocking free radical damage, which in turn offers vital anti-aging benefits such as improved collagen production, an increase in firmness and smoother skin tone.

emerginC’s new eco-chic concept is spearheading a beauty paradox personified by women ranging from aging baby boomers to Generation Y adults. Consumer purchasing trends indicate these groups are turning to medical-grade skin care for visible results while also trying to live more organically on the inside.

“As the consumer demand for organic products rises, today’s beauty industry retains a reverence for going green. Yet the process of reformulating and greening a skin care line is not easy,” states Ian Lirenman, owner of emerginC skin care. “Hard truths and challenges have shown up along the way, but as a personally eco-conscious consumer, the choice is clear that simplifying and cleaning up is the right path.”

This recent shift is keeping emerginC in its leading-edge position at premier spas across the east and west coasts. From top destinations like Napa Valley getaway Carneros Inn to classic Hampton retreats such as Gurney’s Sea Water Spa, the collection is standing out from existing cosmeceutical lines currently on the market. As new greening technology becomes available, emerginC plans to continually renew its products and raise the standard of environmentally responsible skin care.

Readers who are interested in learning more about emerginC or placing an order should visit www.emerginC.com.

This entry was posted on Monday, March 2nd, 2009 at 1:24 pm and is filed under Lifestyle, Vol. 8. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.