Style & Beauty » Vol. 58

Be sun smart

Everyone loves to have fun in the sun. While you’re out enjoying the sun, it’s important to stay safe in the sun.

“Many of our customers, especially those predisposed to skin cancer, have told us that sun protection is just as important as style, comfort and durability,” said Sara Wolf, co-founder of HydroChic, maker of sun-protective active swimwear and cruise wear. “That’s why we follow the most stringent guidelines when selecting our fabrics.”

HydroChic recommends that sun worshippers keep some guidelines of their own in mind before heading out to the bright outdoors. The company has created a list of helpful tips based on the three most important factors of sun safety: natural conditions, sunscreen and skin coverage.

Respect and understand nature

The American Cancer Society reports that even though skin cancer is the most preventable kind of cancer, it’s on the rise! The sun doesn’t just send us warmth and light; it also sends UV (ultraviolet) radiation, which is known to cause skin cancer, premature skin aging and eye damage, and can weaken the immune system. By the way, these rays penetrate through clouds and can bounce off of water, concrete and even snow.

Tip: The sun’s rays are strongest between 10 a.m. and 4 p.m.; consider planning your activities accordingly.

Tip: Remember that those harmful rays are everywhere except indoors and in the shade.

Don’t forget the sunscreen

Women of a certain age remember when people sat outdoors to “work on their tans” using reflective devices, tanning lotion and even baby oil. Today we know with 100 percent certainty how very dangerous this practice is. Sunscreen should be taken very seriously whenever you go outdoors, not just to the beach or pool.

Tip: Don’t skimp on sunscreen. Apply it liberally wherever the skin is exposed – especially on children.

Tip: Because sunscreen loses effectiveness after two hours, apply it frequently, and be sure to reapply every time you swim, perspire or towel off.

Tip: Don’t forget your ears, neck, lips and exposed scalp area.

Tip: Read the label. Always use “broad spectrum” sunscreen, which protects against both UVA and UVB rays. SPF 15 is adequate for everyday use, but SPF 30 is recommended for extended outdoor time.

Cover up

Whether you’re at the beach or on a cruise, walking through the woods or running errands around town, clothing and accessories are your best defense against UV rays every day of the year. Here are some ways to ensure optimal protection (and look snazzy at the same time):

Tip: Keep sunglasses and a wide-brimmed hat on hand whenever you head out the door. Some people keep a second set in the car.

Tip: When getting dressed, remember: the darker the color and the tighter the weave, the better the protection.

Tip: Shop smart – HydroChic only uses fabric with a UPF rating of 50+, the industry’s maximum rating.

For more information, visit hydrochic.com.

HydroChic, LLC, maker of sun-protective active swimwear and cruise wear, was co-founded by Daniella Teutsch and Sara Wolf and launched in May 2008. HydroChic is based in New Rochelle, N.Y.

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